“Every photograph is a portrait; the clothes are just a vehicle for what I want to say. You're photographing a relationship with the person you're shooting; there's an exchange, and that's what that picture is.” Peter Lindbergh
Fashion photography is devoted to create and inspire.
Fashion photography is more than a photo.
When done successfully it embodies the whole fashion atmosphere of the moment and portraits the mood of the time in the best way.
Good fashion photography is more like a short film, it needs an atmosphere and a dream, a concept that evolves, originality and good co-ordination between a whole team of creative people.
Fashion photography is not about a ton of clothes.
These are more about the mood and the situation the garments would be worn in.
In Fashion photography clothes can become an illustrative mean to tell a fashion story or at least make it look like fashion story but it is never limited to fashion.